Which stage in the product life cycle is critical to a product’s

Question

Question 10.6 pts

Which stage in the product life cycle is critical to a product’s survival because competitive reactions to the product’s success during this period will affect the product’s life expectancy?

Growth

Decline

Expansion

Introduction

Stabilization

Question 20.6 pts

The marketing and financial value associated with a brand’s strength in a market is referred to as brand ___________

equity

loyalty

value

share

association

Question 30.6 pts

Which of the following is not a service product?

a 100% service satisfaction guarantee

A Jimmy Buffett concert

A flight on Southwest Airlines

An overnight stay at a Holiday Inn

The dry-cleaning of a suit

Question 40.6 pts

Jim Price, a dentist, find that he is not bringing in enough revenue to cover his expenses. He would like to schedule more patients, but he finds that in almost every time slot, he is seeing an existing patient. Jim’s problem in expanding his practice deals with the aspect of service called

inseparability

slotting

credence

heterogeneity

perishability

Question 50.6 pts

If H&R Block, a major tax preparation firm, is having a problem with its employees being inconsistent in filing of returns, the firm is experiencing a problem with which characteristic of the service offering?

Inseparability

tangibility

Intangibility

Perishability

Heterogeneity

Question 60.6 pts

A channel of distribution is a group of individuals and organizations that

links producers to other marketing intermediaries

consumes about one-half of every dollar spent on products in the U.S.

directs the flow of products from producers to customers

takes title to products and resells them

manages transportation and warehousing functions

Question 70.6 pts

An arrangement in which a supplier grants a dealer the right to sell products and/or services for some type of consideration is

selling products on consignment

franchising

retailing

licensing

wholesaling

Question 80.6 pts

In contrast to industrial products, consumer products are often purchased because of

social influences and psychological factor

economic planning

necessity

prior planning

rational needs

Question 90.6 pts

Advertising, personal selling, sales promotion, and public relations are called

advertising tools

marketing mix components

characteristics of a product

promotion mix ingredients

nonpersonal communications

 

Question 100.6 pts

Frequently, McDonald’s restaurants offer 32-ounce glasses depicting currently popular movie characters free with the purchase of a large drink. This example illustrates McDonald’s use of which one of the following elements of the promotion mix?

public relations

Packaging       

personal selling

telemarketing

sales promotion

Question 110.6 pts

To gain market share, Hyundai entered the U.S. car market with a comparatively low price. One of the negative side effects of taking this pricing position is

a negative impact on consumer’s perceptions of quality

competitive matching

a high return on investment level affecting tax balances owed         

poor survival chances

higher developmental costs

Question 120.6 pts

When developing prices, a marketer’s first step is to

determine pricing method

determine demand

select a pricing policy

evaluate competitor’s prices

develop pricing objectives

Question 130.6 pts

For customers, value is a function of

the product’s price and how long the product will last

primarily the product’s price

the product’s price and quality attributes

the product’s quality and functional attributes

the product’s quality relative to the quality of competing brands

Question 140.6 pts

The fact that senior citizens are charged a lower price at movie theaters than younger adults is an example of

promotional pricing

price-line pricing

differential pricing

professional pricing

psychological pricing

Question 150.6 pts

The most common reason for marketing strategies turning out differently than expected is that

managers fail to realize that marketing implementation is just as important as marketing strategy

marketing implementation is poorly conceived

not enough resources are devoted to marketing implementation

the marketing environment changes too frequently

managers often have lofty expectations about the marketing strategy

Question 160.6 pts

If Apple Computer measured and evaluated the quality of its goods, services, and processes as compared with those of the best-performing companies in the computer industry, it would be employing

external marketing

uniform commitment to quality marketing

internal marketing

benchmarking

quality marketing

Question 170.6 pts

In a traditional organization, marketing decisions are generally

centralized at the top levels of the organization

very decentralized

made by frontline employees

made by frontline managers

made only by the CEO

Question 180.6 pts

The marketing control process consists of

setting objectives, implementing strategies, and reducing the differences between desired and actual performance

establishing goals, market scanning, and market share analysis

establishing goals and measuring performance

planning, implementing, and measuring marketing activities

establishing standards, evaluating performance, and reducing the differences between desired and actual performance

Question 190.6 pts

An expected level of performance against which actual performance can be compared is a

standard performance

performance standard

step in sales

corrective standard

standard of excellence

Question 200.6 pts

All of the following are major steps in developing new products except

test marketing.

evaluation of competitors’ efforts.

screening.

business analysis.

idea generation.

Question 210.6 pts

To use co-branding effectively, which one of the following is least important?        

The brands involved should represent a complimentary fit in a customer’s mind.

The brands that are teamed together should not lose their individual identities.

The brands involved should be owned by two or more organizations.

To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.

The co-branded product should be able to benefit from the distribution system of both brands involved.

Question 220.6 pts

An important goal of physical distribution is reducing the time it takes to complete a process, or

inventory management.

outsourcing.

electronic data interchange.

order processing.

cycle time.

Question 230.6 pts

Which of the following is the least flexible of the strategic retailing issues?

Atmosphere

Scrambled merchandising

Retail positioning

Store image

Location

Question 240.6 pts

What type of advertising points out a brand’s uses, features, and advantages that fit consumers but may not be available in other brands?

Reminder advertising

Reinforcement advertising

Competitive advertising

Defensive advertising

Institutional advertising

Question 250.6 pts

Which of the following is most likely to stimulate customer loyalty?

Coupons

Sweepstakes

Frequent-user incentives

Samples

Premiums

 

 

 

 

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