Page 1 Kaplan Business School Assessment Outline
Assessment 4 Information
Subject Code: MBA603
Subject Name: New Venture Capital Raising
Assessment Title: Capital Raising Strategy for Business
Assessment Type: Individual Presentation and Written Summary
8-10 Minutes (+/-10%)
Number of Slides 10 Slides (+/-10%)
Word Count 800 Words (+/-10%)
Total Marks: 100
Submission: Oral presentation in class; Written Summary via TurnItIn
Oral Presentation in Class in Week 12
Written Summary through Turnitin by Tuesday, Week 12 23:55pm AEDT
The purpose of Assessment 4 is to create a capital raising plan for your start-up.
Learning Outcome 1: Critically analyse corporate ventures.
Assessment Instructions Using your own company or a start-up idea, estimate how much money you will need at various stages of your company’s development, based on your financial projections. If you do not have you own start up you can negotiate with your lecturer to chose an existing start up. Your financial projections will help guide you when considering how to stage your finding round. The following table will help you formulate your strategy.
Stage of Development
Amount of Money
Needed at this Stage
Potential Source What is the Money For Percent ownership willing
to give up in round
Bootstrapping $5000 Founders personal savings, credit card, family & friends
Developing skeleton website, hiring someone to developing website, business planning
Seed $10000 Reward Based Crowdfunding
To further develop prototype, pre-sales
Seed $50000 Accelerator (no equity)
Mentoring; develop concept in more detail
Seed $100000 Angel Investors Fully function operations, hire key personnel, marketing
Expansion (Series A)
$500,000 Angel Investors Expand to overseas market
It is important that you give an overview of your company as well as the target market, strategies, etc.
Page 2 Kaplan Business School Assessment Outline
to set a context for the capital raising strategy. A template of the slide deck can also be found on the portal. Students must have a minimum of six (6) references which can include references supporting the reason / justification to pursue a specific capital source, the URLs to accelerators, angel groups, etc. Additionally, students will have the opportunity to present to an angel investor or mentor their capital raising strategy as if they were interviewing to be part of an accelerator / incubator. This will be by invitation only.
Submission mode Face to Face Students You will present your capital raising plan to the class in class in Week 12. This individual presentation should be between 9-10 minutes (no more than 10 slides). Your workshop facilitator will stop you at 10 minutes whether you are finished or not. You will also be expected to submit a 1-page executive summary (800 words maximum) of your presentation to TurnItIn by Tuesday Week 12 23:55pm AEDT. Online Students You will be required to record a video and submit it online by Tuesday 23:55pm AEDT in week 12. This individual presentation should be between 8-10 minutes (no more than 10 slides). Your workshop facilitator will stop your video at 10 minutes whether you are finished or not. You will also be expected to submit a 1-page executive summary (800 words maximum) of your presentation to TurnItIn by Tuesday Week 12 23:55pm AEDT.
Important Study Information
Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions:
Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.http://www.kbs.edu.au/current-students/student-policies/https://elearning.kbs.edu.au/course/view.php?id=1481
Page 3 Kaplan Business School Assessment Outline
Assessment Marking Guide
Criteria F (Fail) 0%-49%
CR (Credit) 65%-
75% – 84%
HD (High Distinction)
Assessment Content OUT OF 80 MARKS
Presentation [OUT OF 40 MARKS]
Introduction Introduction / background of the company was not included.
Introduction / background of the company was vague.
Introduction / background of the company was basic.
Very good introduction / background of the company with clear overview.
Excellent introduction / background of the company with clear and thorough overview.
Capital Raising Strategy / Justification / Conclusion
Strategy was vague along with poor justifications of purpose of fundraising. No conclusion.
Justification and conclusions were included but vague.
Justification and conclusions were sufficiently addressed.
Very good justification and conclusions though could have been clearer.
Excellent and thorough justification and conclusions.
Oral Presentation Presentation was very poorly delivered; Read notes. Unprofessional. Over/under time. No slides.
Fair presentation. Relied on notes too much. Lack of professionalism. Poor timing. Slides could have been better.
Good presentation. Relied on notes a bit too much. Could have been more professional. Good timing. Good slides.
Very good, professional presentation. Some use of notes. Very good use of time. Very good slides.
Excellent, professional presentation. Very natural. No use of notes. Perfect timing. Excellent slides.
WRITTEN SUMMARY [ OUT OF 40 MARKS]
Capital Raising Strategy Written summary
No background of company. Capital raising strategy was very vague with poor justification.
Fair background of business idea / company. Strategy was fair but needed to have better justification of the capital raising strategy.
Good background of business idea / company. Strategy was good but needed to have better justification of the capital raising strategy.
Very good plan along with sound strategies. Justification well explained.
Excellent plan. Well thought out strategies and justification.
Structure Format OUT OF 20 MARKS
Answer clearly and logically presented
Writing style is unclear; lacks logical flow and structure
Writing style lacks some clarity; some flaws in logical flow and structure
Writing style is mostly clear; Generally logical flow and structure
Answer presented mostly clear and logical
Answer presented very clear and logical.
Appropriate theory and research used to answer question posed
Inappropriate and outdated theory and research used
Adequate theory and research used; Some research dated. Met minimum standards,
Good theory and research used. Current. Could have had more in- depth research.
Very good and in-depth theory and research used; current and thorough.
Excellent and current theory and research used; Depth of research exceeded expectations
Correct academic writing style used, including correct spelling, grammar and punctuation
Non-academic writing style lacks clarity and has no flow. No structure. Many spelling and grammatical errors.
Writing style is non-academic though is clear; minor flow and structure issues. Spelling/ grammatical errors.
Academic writing style is clear; good flow, some structure issues. Some spelling or grammatical errors.
Clear academic writing style with very good flow and structure. Minor spelling or grammatical errors.
Academic writing style is very clear with sound flow and structure. No spelling or grammatical errors.
Format of answer consistent with question requirements and KBS guidelines
Format of answer does not follow KBS guidelines of the question requirements
Format of answer adequately meets question requirements; KBS guidelines inconsistent
Format of answer meets question requirements and KBS guidelines; some errors
Format of answer consistent with question requirements & KBS guidelines; a couple of errors
Format of answer exceeds question requirements and KBS guidelines; no errors
Page 4 Kaplan Business School Assessment Outline
In-text referencing and reference list follows Harvard style and consistent with KBS guidelines
None or very few sources are acknowledged. Does not follow Harvard style nor KBS guidelines.
Acknowledged few sources in text and reference list. Few citations & references follow Harvard style. KBS guidelines rarely adhered to.
Acknowledged some sources in text and reference list. Inconsistent use of Harvard style. Some KBS guidelines adhered to.
Acknowledged most sources in text and reference list. Most citations and references follow Harvard style. Most KBS guidelines adhered to.
Acknowledged all sources in text and reference list. All citations and references follow Harvard style. All KBS guidelines adhered to.
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