Value proposition pitch: childhood obesity

 Assessment overview ( the social issue is in Australia)


In  this assessment you will choose one of two social challenges to  research, propose a solution and present a value proposition pitch.

You  will present your findings as a value proposition pitch as per the  Sample Structure outlined in this document. While this assessment  follows a report structure (although it has no executive summary or  appendix) it needs to be more than a mere presentation of facts, and  should be supported using effective references to the literature. It  should incorporate what you have learnt about STORY TELLING and PITCHING  in order to articulate your proposed solution and the value it presents  to the customer. In this way it will persuade the customer that your  solution is indeed the one they should go with.

This assessment addresses the following Unit Learning Outcomes (ULOs):

1. Demonstrate professional communication skills in order to effectively articulate an idea and convince others of its merit

2. Apply innovation frameworks to evaluate a social need and/or problem and offer a potential solution.

Please  note: while a creative solution to the client’s issue is certainly part  of this assessment the focus is on providing your value proposition  pitch (what benefit the solution will deliver to the customer).

Assessment details
Work through the following steps to complete this assessment:

Choose one of two social challenges from the examples below.

Childhood obesity

A  local government in a regional location wants to partner with a social  innovation enterprise to combat the increasing prevalence of childhood  obesity in their community. It is understood that there are many causes  for this including diet, lack of appealing exercise offerings for the  youth and the low socio-economic status of many of the residents in the  area. The government’s health manager is wary of stigmatising the young  people involved but at the same time is aware of the growing burden  these young people may place on the health system. They are keen to help  the youth of the community be the best they can be.

Your challenge is to present an engaging and inclusive solution to the health manager to combat childhood obesity in this town.

Apply  the design thinking methodology to formulate potential solutions to the  social issue you have identified. Complete the weekly learning  activities (Week 7–10) to collaborate with your fellow students and use  design thinking to improve your initial concept.
Use the Value Proposition Canvas (Strategyzer, 2016) as a tool to explain the value proposition of your proposed solution.
Create your value proposition as set out in the Sample Structure below.

Must be written in this Sample Structure

Title Page

Including  your name, the title of the assessment, your chosen social issue and  appropriate imagery. This is not included in the word count.

Table of contents

(Not included in word count)

Summary of all the sections and subsections with relevant page numbers.


(350 words)

This identifies the problem you are trying to solve and provides background to the social issue.

Customer profile – your observations

(400 words)

This section provides detail on your customer by covering the following sections of the Value Proposition Canvas:

Customer job – what your customer is trying to get done (in this case, the social issue they want to address).

Pains – the negative aspects they want to avoid.
Gains – the positive outcomes or benefits they are looking for.
Back  up your statements by referencing your research. Where the introduction  provides a broad background to the issue, this section should provide  detail specific to the health manager and their particular problem.

Your solution

(150 words)

Outline your final proposed solution, formulated from your research and application of design thinking.

Your value proposition pitch – communicating the reasons behind your solution

(400 words)

This  section states how your solution presents value to the health manager  by presenting the findings of your research, covering the following  sections of the Value Proposition Canvas:

Products or services – what you are proposing (briefly restate your solution from the previous section).
Gain creators – how your solution will deliver the gains the health manager is looking for.
Pain relievers – how your solution will alleviate or address the pains your health manager is anticipating.

Again, back up your statements by referencing your research.


(200 words)

Wrap-up  your value proposition pitch by briefly summarising your findings and  outlining what your recommendations are to the health manager

Reference list

(Not included in word count)

Use Harvard (in-text) citation with the body of your value proposition pitch. Create a separate full reference list. 

Please  note the words limits set for each section should be used as a guide to  the relative distribution of words between sections.

Submit your value proposition as below.

Additional resources

Childhood obesity

Community-based efforts to prevent obesity: Australia-wide survey of projects (Nichols et al 2013)

Mastering obesity: MasterChef Australia and the resistance to public health nutrition (Phillipov 2013)

Obesity Australia (Obesity Australia n.d.)

Overweight and obesity (Australian Institute of Health and Welfare 2016)

Obesity in Rural Australia (National Rural Health Alliance 2013)

Overweight and Obesity in Rural and Regional Areas (Pucius 2008)

please see attached file. it’s an example but obviously a different social issue.

and must be 1500 words , not including headings , references 

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