Identify a personality test used by marketers, describe how it works, and identify the type of information that might be provided to a marketer by this test.
Explain how consumers interpret information about products and people through their perceptions, learning, and memory.
Describe how self-perception influences consumers’ buying decisions.
Explore how the intricacies of consumers’ personalities affect their buying decisions and, ultimately, their lifestyle choices.
Your response should be a minimum of two pages in length—not counting the reference page—and should be double-spaced. A minimum of two supporting references should be used. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.
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