SOLUTION: MGT 321 SEU Business Law Almarai Company Case Study

Please view explanation and answer below.

Almarai Company
‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 3
Introduction to International Business (MGT 321)
Due Date: 30/04/2022 @ 23:59
Course Name:

Student’s Name:

Course Code: MGT321

Student’s ID Number:

Semester: Second

CRN: 23283
Academic Year:2021-22-2nd

For Instructor’s Use only
Instructor’s Name: Dr. Umme Hani
Students’ Grade:
Marks Obtained/Out of 10

Level of Marks: High/Middle/Low


The Assignment must be submitted on Blackboard (WORD format only) via allocated
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.


Almarai Company

Learning Outcomes:

Discuss the reasons and methods of governments’ intervention in trade (CLO: 1.2)
Analyze the effects of culture, politics and economic systems in the context of
international business (CLO: 2.1)
Carry out effective self-evaluation through discussing economic systems in the
international business context (CLO: 3.6)

Report Writing
Select any publicly listed Saudi Company that operates in GCC, and write a (minimum of
1500 word) report covering the following points:
1. Present the study report with clear Introduction and Conclusion including your own


(minimum words: 400, marks: 2.5)

2. Using SWOT analysis, analyze the external and internal environment of your
selected company.
(minimum words: 700, marks: 5)
Strengths: Explain the strengths of the selected company;
Weaknesses: Describe the areas of weakness in the company’s operations;
Opportunities: Examine factors that may improve the company’s chances of
Threats: Discuss the external threats to the business company’s success.
3. Analyze the political, economic, cultural and legal challenges the company

currently faces in any of the country it operates (select one country in which the
company operates for this analysis).
(minimum words: 400, marks: 2.5)


Almarai Company

Answer 1
Almarai company specializes in producing food and beverage products and
transporting them to their customers in the international markets. Therefore, the company
is a multinational dairy enterprise with its main offices in the Riyadh area in Saudi
Arabia. The company started to run its first operations in 1977 with its founders Paddy
and Alastair. Almarai began its operations with few infrastructures for producing milk
products in Saudi Arabia in the GCC region to satisfy the farmers’ needs. Therefore, the
company assisted the farmers in producing milk products and later distributing them to
the customers in the market. Almarai restructured and reinvested heavily in its operations
in 1990, and it was able to shift from decentralized to centralized structures in the market.
Besides, the company was focused on diversifying its portfolio and facilitating the
promotion of all dairy products, especially in the GCC market (AL Zubaidi & Nobanee,
2020). Therefore, for the company to realize its goal signed a joint venture with other
international companies…

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