PROFESSIONAL SELLING AND SALES MANAGEMENT PROJECT

Paper instructions:
Use the Professional Selling Document as a reference. Only work on the bolded topics. Only work on the strategic analysis and the implementation. Provide appendices for detailed charts, tables, diagrams, etc. You must provide and cite the sources of your information in a style of your choosing.

I have decided to do my sales and selling project on Dick’s Sporting Goods and Nike. I want to play the role of Nike trying to sell and establish a line of Nike shoes to Dick’s. This line can be made exclusive to only Dick’s. This will help distinguish Dick’s line of Nike shoe’s apart from the other competition retail stores. I am using both Men and Women shoes. The line of shoes are:
– Nike Roshe’s
-Nike Free Run
– Nike Trainer 5.0
– Nike Air Max Thea

I want to use sponsors of professional athletes.
Allow coupons.

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