PLEASE READ THE INSTRUCTIONS CAREFULLY….. Please make sure you look at the videos before doing this assignment…. I have attached some examples of how the assignment suppose to look like….
link to videos:
Sponsorship is often a needed revenue stream to create successful events. In this assignment you will take on the role of a planner for the hypothetical Local Yokel brand of traveling festivals. You will build a sponsorship recruitment package that would be used to pitch the event as a sponsorship opportunity to businesses. It’s time to put your sales hat on and develop a reasonable package that would be reviewed by local businesses and large corporations.
In this assignment you will take on the role of a planner who works for Local Yokel and has been assigned to plan one of their festivals in the city in which you reside. Your sponsorship package will be an extension of the Local Yokel brand with local flair. You will choose a subculture in the city to highlight. Past students have selected art, music, history, culinary arts, popular hobbies of the area (outdoor recreation) or eco-friendly themes. It will be up to you to determine a specific theme and to evaluate the appropriate target audience within the general population who would most likely to attend.
Step One: Research & Lesson
Event Name: Local Yokel:
Estimated total attendance per city: 3,000
Number of Days: 2- Days
Time of year: Consider the time of year from your hometown that is most celebrated without bumping up against other anticipated events.
Sponsorship Levels to Include: $500, $1,000, $2,500, $5,000
Local Yokel Brand: Local Yokel is a brand of traveling cultural festivals dedicated to highlighting the local community’s take on how they embrace their local culture through art, music or other means that is important to those from the area. Musicians, artists, boutique-owners, crafters and restaurant-proprietors could provide patrons with a glimpse into their translation of what it means to be from the city in which it is held. This is a chance for attendees to be immersed in the local fare and community with friends and family.
Goals:To make a profit to continue the festival in future cities.To generate exposure for the Local Yokel brand.To engage the local patrons with local businesses and artists.
Objectives:To make a profit of $6,000 per festival.To have three articles written after the festival in local publications and/or Websites.To secure a minimum of 25 vendors per location.To secure a minimum of 15 performers per location.
Target Audience:Demographics: Who would be most likely to attend this specific festival based on the content? The event will not appeal to an entire population of a city so it will be up to you to determine who would be most interested in the subculture that you have selected to highlight.
Psychographics: These are folks who appreciate their local ties to the community and/or would like an excuse to do so. Again, the subculture that is selected to be highlighted will weigh heavily on what the audience generally likes to do with their time and money.
Geography The event should be held in an easily accessible area for the intended audience (locals). The actual location for the event should not result in much more than a 10-mile or 20 minute drive for most participants. In other words, it should be centrally located.
Benefits to Attendees:Ability to purchase local goods and foodOpportunity to get outdoors with family and friendsTo listen to music performed only by local musiciansTo enjoy the sense of communityTo celebrate the most anticipated time of year
Avoid:Reference to local sports teams. The event can be sports geared but should not be an extension of a specific team.Referring to the entire population as the intended audienceThe incorporation of a charity or cause
Step Two: Instructions
Select a program to develop your package. Choose from one of the following: Pages, Word, InDesign. Keynote should be avoided.
Make sure the page orientation is set to Portrait. This should read as a document, not a presentation. The final submission will be exported/saved as a PDF once it is complete.
Sponsorship Package will include the following components in the order they are covered below.
Step Three: Submission Guidelines
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