Part Three: Measuring Your Strategic Marketing Plan’s Success
Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park.
Monitoring Your Marketing Strategy— In this part of the project, you will explain how you will monitor the performance of your strategy. Your presentation should include the following critical factors:
Note: Remember to use both onscreen text and audio narration or speaker notes in your PowerPoint presentations to convey your information effectively. If, due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used addressing all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.
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