Otisline Case Study

  1. How important is OTISLINE to the North American operation?
  2. What elements of Otis Elevator’s value chain have been affected by the company’s use of information technology to date (Hint – specifically analyze the primary and secondary value chain of the company)?
  3. What adjustments in the organization were made to accommodate OTISLINE (Hint – this is more than just the IT budget – think about the organization overall)?
  4. What advice would you give Otis management concerning future direction at the time that the case concluded?
  5. What one concept from the lecture or the book did you find applicable to this case?