Question description
Assignment 3 Part 1: Operation, Technology, and Management
Plan
Due Week 8 and worth 70 points
Use the “NAB Company Portfolio”.
Write a three to six (3-6) page paper in which you provide the following
information below.
Operations Plan (1 – 2
pages)
Note: Remember to assign a dollar amount to each operational
cost you find, as you will need these figures for your income statement and cash
flow in Week 8.
Create an operations plan for your NAB company using the template in the
text as a guide (p. 214 | Operations Plan Preparation Form – Click here for help accessing a specific page number in your
eBook). Extract appropriate information from the NAB Company portfolio,
where applicable. Other required items in the template should be filled in using
your personal preferences.
Provide a rationale for the competitive advantages section using appropriate
functional-level and business-level strategies to explain the competitive
advantages.
Note: Much of the research pertaining to the hints provided
here can be found in the NAB company portfolio.
Hints: Consider whether you will rent or buy your facilities or
outsource production to an existing company.
Hints: One of your biggest expenses as a startup non-alcoholic
beverage company will be transitioning from a small batch prototype of your
beverage to production on a large scale. Research the equipment you will need
(vats, refrigerators, burners, ovens, bottling equipment, and so on), whether
you will rent or buy, how you will maintain and clean it, and so forth. Consider
how you will ensure quality control. What capacity do you intend to reach?
Hints: Deliberate your inventory control. Where do your supplies
come from and what is your turnaround time to produce your beverage once you
have received an order?
Hints: Consider your distribution method. Refer back to your notes
for the SWOT analysis assignment in Week 2 of class.
Hints: How will you stay abreast of new developments in your
industry? What new products do you have in development now, in addition to your
flagship product?
Describe your research and development activities and explain how they will
contribute to the company.
Technology Plan (1 – 2
pages)
Create a technology plan for your NAB company using the template in the text
as a guide (p. 227 | Technology Plan Preparation Form ). Extract
appropriate information from the NAB Company portfolio, where applicable. Other
required items in the template should be filled in using your personal
preferences.
Provide a rationale for the personnel needs section by incorporating
appropriate functional-level strategies.
Hints: Consider the type of technology your company will use to
conduct the following activities: manage personnel; take, fulfill, and track
orders; manage inventory; communicate with customers and provide customer
service; and produce your beverage.
Management & Organization
(1 – 2 pages)
Create a management plan for your NAB company using the template in the text
as a guide (p. 248 | Management Plan Preparation Form ). Extract
appropriate information from the NAB Company portfolio, where applicable. Other
required items in the template should be filled in using your personal
preferences.
Using the flow charts on p. 242 as a guide, outline your company’s
management hierarchy. Note: Charts or diagrams must be imported
/ included in the MS Word document.
Provide a rationale for the management structure and style section by
incorporating appropriate functional-level strategies.
Format your assignment according to these formatting requirements:
Cite the resources you have used to complete this exercise.
Note: There is no minimum requirement for the number of
resources used in the exercise.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; references must follow APA or school-specific format.
Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The cover page and
the reference page are not included in the required page
length.
The specific course learning outcomes associated with this assignment
are:
Create a plan to implement a firm’s strategy and manage the change from
current operations.
Describe strategic planning techniques used to formulate alternative
strategies designed to achieve stated business goals.
Use technology and information resources to research issues in strategic
management.
Write clearly and concisely about strategic management using proper writing
mechanics.Assignment 3 Part 2: Business Plan – Draft
Due Week 8 and worth 30 points
This assignment consists of two (2) sections: a draft of your business plan
and an income statement containing your business plan financials (i.e. Week 7
Discussion “The Financials”). Note: You must submit both
sections as separate files for the completion of this assignment.
You must intend to raise money for your startup company. You can start with
money from friends and family but at some point you will need funds from outside
investors, either angels or venture capitalists, depending on how much money you
project you will need to raise. Another possible angle is to develop money
through crowdfunding, assuming your product meets the demand of such
audiences.
Before you can raise money, you must develop a business plan that convinces
an investor that your company will succeed.
Section 1: Business Plan (MS Word or equivalent)
Read Chapters 18 and 19 of the course text: Successful Business
Plan. Use the Plan Preparation Forms at the end of each chapter of
Successful Business Plan as a rough guide.
Write an approximately fifteen to twenty (15-20) page draft of your business
plan in which you:
Revise the components of the following previously submitted sections based
on the feedback you have received.
Company Description (Assignment 1)
Industry Analysis and Trends (Assignment 1)
Strategic Position & Risk Assessment (Assignment 1)
Target Market (Assignment 2)
Competition (Assignment 2)
Marketing Plan & Sales Strategy (Assignment
2)
Create an Ethics & Social Responsibility Plan.
Note: The Ethics & Social
Responsibility plan should account for approximately three to five (3-5) pages
of the Business Plan Draft.
Describe the ways in which your company is committed to being a good
corporate citizen.
Hints: Consider the following areas:
Creating jobs
Following the laws of every jurisdiction in which your company operates
Fair and honest treatment of employees
Non-discrimination of employees and increasing diversity of your work
force
Hints: If your company is designed as a social venture—in which you
have a primary purpose of achieving a social or environmental goal—describe what
that goal is and what aspects of your company are designed to reach that goal.
Provide a rationale for why you have or why you have not chosen this to be a
social venture.
Discuss how your company’s activities will affect the environment and
identify the steps you will take to mitigate any negative impacts.
Hints: As a beverage company, consider such issues as your choice
of packaging, disposal of bottles / packages by consumers, and your use of
resources, such as water in areas where water may be
scarce.
Determine any health issues / claims related to the product you are making,
whether negative or positive. Suggest the strategy your company will use to
mitigate any negative issues, and to ensure any positive claims are
true.
Many beverage products have negative health impacts on certain segments of a
population (e.g., children, pregnant mothers, etc.). Suggest your company’s
plan, through advertising, distribution, and / or other methods, to target and
reach only appropriate market segments.
Format your assignment according to these formatting requirements:
Cite the resources you have used to complete the exercise.
Note: There is no minimum requirement for the number of
resources used in the exercise.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; references must follow APA or school-specific format.
Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The cover page and
the reference page are not included in the required page
length.
Section 2: Business Plan Financials (MS Excel worksheets
template)
For year one, revise and submit the Income Statement, Cash Flow Projections,
and Balance Sheet sections from the “Business Plan Financials” MS Excel template
(see: Course Required Files in Week 1).
The specific course learning outcomes associated with this assignment
are:
Describe strategic planning techniques used to formulate alternative
strategies designed to achieve stated business goals.
Create a plan to implement a firm’s strategy and manage the change from
current operations.
Analyze strategies for exerting the internal leadership needed to drive the
implementation of strategic initiatives and improve operating excellence.
Use technology and information resources to research issues in strategic
management.
Write clearly and concisely about strategic management using proper writing
mechanics.
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