New Product Launch Marketing Plan, Part II
Complete a market segmentation for your buyers. Only provide data of the part that I have highlighted and bolded. No more than 250 words. This assignment is a continuation from the previous paper that I have attached.
· Introduction and Conclusion –
· Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets –
· How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage –
· Provide the product mix for your team’s new offering (energy drink) including features and benefits, branding, any other products in its line –
· Provide product differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees –
· Create a new positioning statement for your product, and provide justification for your new positioning strategy –
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