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2.2 SWOT Analysis:

 There are many strengths of Bass Pro Shops. It is an American privately owned retailer of hunting, fishing, camping and related outdoor recreation merchandise. Spreading out 177 retailer store (including 82 Cabela’s) in the US and Canada so far, so it has strong brand name. It owns many subsidiaries such as Cabela’s, Tracker Boats, Big Cedar Lodge, and Redhead, etc. 

The company is an outdoor specialty store that they have comprehensive product goods. Not only sell clothes, camping gear, but also sell speedboats, canoes, shotguns, pistols, bows and arrows, and the wall decoration in the store is made up of some deer, cows, foxes, etc. Also, their products are variety with many price points on different lines so that can attract different consumer groups. On the whole, they have stable sales force and privately owned. Their employees are very loyalty, so they have good customer service.

 However, the shop still has some weakness. Compare to their competitors, their cost is higher and lack specialty items. With the changes of the times, the way they used are still old fashioned management way. For example, displays lack creative innovation. Their products did not focus on high quality, so consumers are easy to revert to competitors and be substitute. 

Nowadays, the revenue of the Sports& outdoor segment is expected to be raised in South Africa. Moreover, bass pro shop has stable finance. So it is a good opportunity to expand overseas. It can start to expand online shop. With the technology improves, many people prefer to buy online. The action not only can predict consumer response but also all South African can purchase.

 South Africa has many substitute shops, it has many competitors such as Massmart, Walmart. Due to bass pro shop has limited products and lack specialty, it is easy to substitute.Bass Pro can develop a strong advertising and marketing strategy with online shoppers in these foreign markets. Try to be more special and different with others.

2.3 Competitoranalysis:

There are many competitors in South Africa, such as Walmart, Sportsman warehouse,Cape Union Mart, safari outdoor, and so on. The below is analysis for each company:

Walmartoperates more than 400 stores in South Africa and 12 other sub-Saharan countries. Massmart is the second-largest distributor of consumer goods in Africa. It not only focus on hunting or fishing, but also food, pharmacy, Furniture, and so on. It is very popular because their price is reasonable and cheap. Speaking of location, Walmart is convenient to find and it may cause that consumers do not want to change their preference. Walmart need to address the strong intensity of the threat of new entrants. New entry of retail firms may easily achieved even in the presence of giants like Walmart. 

The high availability of substitutes and the low costs of their product offerings further increase the influence of substitutes against the company.

Sportsman warehouse, the largest competitor chain, specializes in a wide range of sporting equipment in South African. They have over 25 stores located countrywide. To bass pro shop, it is a tricky competitor- All sportsman Warehouse branded products are made from local as well as international manufacturers. Their products adhere to high standards of quality and excellence. To customers, they want to buy the best offerings available by paying the minimum price as possible. If Sportsman’s Warehouse Holdings, Inc. keep on coming up with new products then it can limit the bargaining power of buyers

There is some advantage of this company-Days inventory is higher than competitors – making the company raise more capital to invest in the channel. This can impact the long-term growth of the company. Their staffs are required to attend training sessions regularlyto improve their sport knowledge and performance.Moreover, the company has a dedicated customer relationship management department that achieves high levels of customer satisfaction among existing customers, and good brand equity among potential customers.

Cape Union Marthas been equipping South African adventurers since 1933, and is South Africa’s favorite outdoor adventure store. The company is started out as army and navy types. It is rated as the reader’s favorite outdoor retail brand. Stocking everything one needs for outdoor pursuits – including hiking, camping, trail running, mountain biking, snow sports, travel and more. Their main consumers supplied visiting troops with some of the luxuries and necessities associated with the military. Passing whaling ships and foreign fishermen were also catered for with a unique array of merchandise from around the world. 

They view their employees as one of the most important core, so they treat their employees very well. Then employees offer very good customer service. However, their cost is higher than others. They invested heavily in employee training, also, the number of employees far exceeds that of other retailers. So it spends more on the average salary compared to others in the sector.

SAFARI OUTDOOR (Pty) Ltd. is the largest Hunting and Safari related shop in South Africa with a wide range of products catering for every hunter or nature lover’s needs. They stock the largest range of rifles, optics, reloading equipment, bullets and all other components needed for hunting and outdoor safari activities. There are four stores which located in South Africa. You can sell or trade your old guns at Safari Outdoor. However, their service is not as good as others that many customers complaint their refund policy are very poor. Employees did not explain clearly and cause serious misunderstanding for customers. For example, employee did not informed that refund money needs to take 2 weeks work day if they used debit card. The part is their biggest problem so far. ( Undone)

In conclusion, Walmart belongs to much amateur in the field of outdoor sports. Because their product lines including pharmacy, foods, clothes, and so on, their consumer line is wider than others. Compare to other three competitors, their customers may not much care about the quality is good or bad in outdoor sports field. However, all three competitors have fixed customer groups in South Africa. If bass pro shop or other global companies want to expand their company here, they need to do more commercial via TV or online to advertise their products, expanding the market on the basis of convenience, location, specialty, and other factors.

from the article I an answer for this question:(2.8  Problems and opportunities Based on insight from sections  use bullet points to present and explain 2 major problems and 2 important opportunities facing your company in the selected market (8)

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