Mba – assignment – harnessing creativity and innovation to meet

 This Assessment requires submission of one 8- to 10-page business solutions design document, excluding title page and references.  


Part 1: Laying the Foundation for Innovation

In Part 1 of your design document:

  • Synthesize      the business problem. Specifically:
    • Describe       the company in question, including how many people work there, the       industry the company is part of, and what types of products and/or       services the business offers.
    • Explain       the business problem, including what impacts the global crisis is having       on how the business operates and its ability to meet customer needs and       deliver its product(s)/service(s).
    • Identify       the company’s present internal strengths and weaknesses, as well as       external opportunities and threats that the current crisis is presenting       to the company.
  • Appraise      the company’s readiness to innovate, including how well the organization      is set up to tolerate risk.

Part 2: Considering Stakeholder Needs

In Part 2 of the design document:

  • Identify      the stakeholders whose needs you will have to consider when designing      potential solutions.
  • Create      a prioritized list of stakeholder needs (based on your knowledge of the      company or your imagining of the stakeholders you identified) you will      have to take into consideration when developing potential solutions.
    • Based       on the identified business problem, what are the greatest points of need?       What might be the leaders’ and employees’ most pressing concerns?
    • What       are other needs to consider that are a lower priority but still       significant enough to note?
  • Assess      what, if any, considerations will need to be made to promote stakeholder      buy-in.
    • Are       company leaders open or resistant to change? What is your prediction for       any challenges you may encounter in the face of changes?
    • What       recommendations do you have for how to gain buy-in and minimize risk?

Part 3: Bringing It Together

In Part 3 of the design document:

  • Based      on the identified needs and the details provided about the company’s      problem, brainstorm at least six to eight possible solutions to the      problem. Remember that the point of brainstorming is to generate new and      creative ideas. Do not spend your time evaluating the ideas or determining      their feasibility in terms of costs, resources, time constraints, etc. You      will do that next. Simply record the results of your brainstorming session      as a section of your design document.  
  • After      generating your list of ideas, identify the two you feel are most      appropriate for the company given its current situation. For each of the      potential solutions, do the following:
    • Justify       your selection of the solution and include specific details that       demonstrate how you believe this solution will help the company change       its business to address the problem.
    • Identify       the components of the solution, including innovations in process,       technology, structure, or any other aspects of the business that will be       part of the implementation.
    • Summarize       what steps the company can take to increase the chances of smooth       execution of the proposed change, including any considerations that need       to be made around resources (time, money, personnel, acquisition of       materials, technologies, etc.) and the implications for the different       stakeholders (i.e., consider multiple perspectives).
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