Guide to the Strategic Management Case Analysis

This activity is the introduction and preparation for the case analysis course project. The draft is due in Unit 6 and the final project is due in Unit 9.

In this course, you will also be expected to complete an individual course project, in which you will demonstrate strategic critical thinking skills by analyzing a business scenario and recommending strategies to help that business move forward towards its goals. In preparation for this 6–8-page paper, complete the following:

  • Read the unit introduction, if you have not already.
  • Read the Case Analysis course project description.
  • Use your text to read “Guide to Strategic Management Case Analysis,” pages 442–450, and “Case 30: “Yahoo! Inc.: Marissa Mayer’s Challenge,” pages 30-1 to 30-12. Note: This case will be referred to as “Case 30” for the remainder of the course.

Guide to the Strategic Management Case Analysis Project

Your Case Analysis Project

The Case Analysis Project is an important one, both in terms of the learning experience in this class and in terms of the effect on your grade. The purpose of this paper is to collect the project descriptions, requirements, and grading criteria for the Case Analysis Project and to include recommendations to help you successfully complete the project as efficiently and satisfyingly as possible.

Here is the project description

Excerpted from the syllabus:

Project Overview

For this project, you will analyze a business case, Yahoo! Inc.: Marissa Mayer’s Challenge, and make recommendations based on the outcome of your analysis. The goal is to demonstrate strategic critical thinking skills when analyzing a business scenario, taking all factors into account, and recommend a strategy to move that company forward. Your analysis and recommendations should flow together, providing your readers with a clear picture of the issues at hand and leading them to the logical conclusion of your strategic recommendations. Your case analysis should be designed for an audience of working adults who are seeking to improve their understanding of your chosen topic.

In Unit 6, you will submit a complete draft of your analysis. Your final submission is due in Unit 9. Before you submit the final version of your paper, revise your draft based on the feedback you receive. In addition, as you learn new concepts within the final units of the course, you may need to revisit your draft and add additional supporting points or content, as warranted.

Case Topic

The case you will analyze is included in your text, specifically, “Case 30: Yahoo! Inc.: Marissa Mayer’s Challenge,” (page 30-1 to 30-12). In preparation for your case analysis, read “Guide to Strategic Management Case Analysis”(pages 442-450) in the text, which provides valuable advice on how to analyze a business case. As you develop your analysis and recommendations, use the tools provided in your text to guide you. Also, consider the information and knowledge you are acquiring and think about how you can apply this in your current professional work.

Project Requirements

To achieve a successful project experience and outcome, you are expected to meet the following requirements.

Content and flow: In your final submission, be sure that the:

Structure is evident, understandable, and appropriate.

Main and supporting points are easily identifiable, plausible, and clear.

Paper employs a minimum of four reputable sources to support main points.

Logic is identifiable, reasonable, and sound.

Paper includes at least two charts, graphs, or visual aids to support your points.

Transitions from point to point are excellent and paragraphs support solid topic sentences.

Number of pages: Your final paper must be 6–8 pages, excluding the title page and reference list.

File format: Be sure to submit your paper in Microsoft Word format.

Style and formatting: Use proper APA sixth edition style to cite and reference your sources. Also follow APA formatting guidelines for the layout of your paper. Refer to the Capella Online Writing Center’s APA sixth edition style and formatting module on iGuide for more information.

The syllabus identifies nine criteria in the grading rubric for the draft and final versions of your case analysis:

Analyze the strategic fit between the business vision and the key elements of the business strategy, considering domestic and global environments, and provide supporting evidence and examples.

Evaluate the alignment between business strategy, customer needs, to determine how and the degree to which organizational value has been established.

Create organizational value in the recommendations provided and provide a detailed description of how value is created through decisions made.

Demonstrate an excellent ability to plan strategically in domestic and global environments in the recommendations provided.

Integrate high-performing business management techniques in the analysis and recommendations; the integrated techniques consistently promote delivery of value-added, bottom-line results.

Consistently solves problems within professional standards and provides supporting evidence and examples.

Uses and integrates multiple, appropriate financial models and principles to support decisions and recommendations.

Demonstrate excellent use of proper APA style and formatting, effective written communication skills, and supported evidence to communicate effectively; there are no style or formatting errors.

Demonstrate excellent written communication skills.

Excerpted from the text Strategic Management: The authors of your text have seven excellent suggestions for case analysis in Part Four: Guide to Strategic Management Case Analysis that are a combination of substance and style which I strongly recommend to you:

1. Analyze. Avoid merely repeating the facts presented in the case. Analyze the issues involved in the case and build logically toward your recommendations.

2. Use headlines or labels. Using headlines or labels throughout your written analysis will help your reader follow your analysis and recommendations. For example, when you are analyzing the weaknesses of the firm in the case, include the heading Weaknesses. Note the headings in the cases that follow.

3. Discuss alternatives. Follow the proper strategic management sequence by (a) identifying alternatives, (b) evaluating each alternative, and (c) recommending the alternative you think is best.

4. Use topic sentences. You can help your reader more easily evaluate your analysis by putting the topic sentence first in each paragraph and following with stat

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.