Zeo, Inc. Case Study
Read the Zeo, Inc. case study on pages 221-233 in the text. Zeo, founded by a group of college friends has developed a new sleep aid technology. Answer these questions:
HIGHLITE EVERY QUESTION THAT IS IN RED TO BE ANSWER
1. What are the advantages/disadvantages of founding a company with friends?
2. How did the founders identify and entice stakeholders to join their board of directors?
3. Why did the founders seek a new CEO? What was the process they used to select the CEO? If this were you, would you do that or would you want to run the business yourself?
4. How did the role of each founder change as the business grew?
5. How does a company maintain its culture when it is professionalizing with a large top management team?
This paper should have a title page, abstract, body, and reference page. Points will be deducted if any of these four sections are missing. Make sure papers are written in correct APA style. There is a link to instructions and a template under the “Resources” tab.https://content.grantham.edu/at/SALC/APA_Guide_with_glossary_(Grantham_University_2012).pdf
Make sure paper body starts with a summary where there is a statement of thesis (overview of the points to be made), continues with a discussion (or specific answers to specific questions), and ends with a conclusion. The five specific questions should be annotated and have specific answers. Please double space—it’s easier for the grader to make comments.
Use in-text citations for quotes, indirect quotes, and direct references. Also cite definitive statements of fact or opinion. This will validate them for the reader—so they’re not just like spouting off as in a Facebook posting.
Nothing will turn off a prospective investor more than unsupported, absolute statements. More detailed information on proper structure for in-text citations can be found at the following link: https://owl.english.purdue.edu/owl/resource/560/02/
All papers should be written in the third person (he, he, it, and they). Make every effort not to shift to second person (you, your) as in, “When starting a company you need money.” Try to avoid shifting to the first person (I, we) as well. It is distracting to the reader and bad style to shift persons in a paper—students often do it in the middle of a sentence.
Papers should be well researched. This is an upper level class, so the student may determine how many references are necessary. Students may use any source they wish: the Grantham on-line library; the Internet (an increasingly common resource for business research); and even Wikipedia for background research.
Wikipedia should not generally be cited because, by its own policy, it is not original work. However, most mature Wikipedia articles are well footnoted and the original work can be found, properly cited, in the page’s bibliography at the bottom. Furthermore, should there be an occasion to cite Wikipedia, there is a link in the left column (Cite this page), which leads to citations in proper format for various academic styles.
Proper formatting for APA citations of Internet and other sources can be found here: https://owl.english.purdue.edu/owl/resource/560/10/
This paper should have a title page, abstract, body, and reference page.
Videos and Additional Information
Understanding our Business Model and Developing Your Strategy
Building the Founding Team
· Building an insanely great founding team (Inc.): http://www.inc.com/articles/201106/how-to-build-an-insanely-great-team.html
· Building great founding teams (Entrepreneur): http://www.entrepreneur.com/article/227609
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