Entrepreneurship case analysis essay | Marketing homework help
Type a one to two page essay single spaced. Here is the grading rubric.
Reading is in the file.
CASE ANALYSIS GRADING
Case analysis assignments are designed to demonstrate your analytical abilities and your critical thinking skills. They are NOT summaries of the case.
For each assignment, you need to show:
– The top issues which you think prompted the case to be written
– Your consideration of each issue, including any action that must be taken to address the issue and the pros/cons of that action
THEN
– Roll the electronic die.
– Assume the perspective of the company officer indicated by the die.
– Describe your reaction to the case from that officer’s perspective
You receive no points for summarizing the case.
You can receive a maximum of 5 points for issue identification.
You can receive a maximum of 15 points for your analysis of those issues.
You can receive a maximum of 5 points for the company officer perspective.
In exceptional cases, the point allocation may change.
Since we will identify key issues in the case class discussion, late analysis submissions will be discounted by 50%, unless significant new ideas are presented.
