You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren’t under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers.
Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively. Refer to the information on power bases from our textbook.
Your answer should be a minimum of one page in length and double spaced and in APA format.
Organizational Behavior – 3 Year Option, 7th Edition
Steven McShane; Mary Von Glinow
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