Critical evaluation of a Public Relations campaign

Layout
Critical evaluation of a Public Relations campaign

Introduction

Body part I
The “IQUIT” campaign by Health Promotion Board Singapore (description about the campaign)

The aim and objective of the campaign

The strategies

Tactics

Target audience

The aim for the campaign

Body part II (theory applied to the campaign)
PR practices and effectiveness

Relationship Management theory

Situational theory of publics

Social science theories

The effectiveness of the applied tactics

Conclusion

(Note: needs to be backed up with theories attached on the additional material)

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