consider the impact of economics and target audiences.

Paper instructions:
The Critical/Cultural Theory suggests that the established media industry exploits the masses by producing formulized media content that appeals to mass audiences, the purpose of which is to enforce their own values and encourage you to accept the social and political status quo. We often see this in various stereotypes relating to gender, race, sexual orientation or age. We also see it in political values – consider Fox News and MSNBC.

You should first review the discussion of Critical/Cultural Theory in your textbook and the provided supplemental article on Critical/Cultural Studies. Using the Critical/Cultural Theory, select ONE example of dominant ideology – the preservation of political, social or cultural status quo, and select three examples to support your premise. Take your three examples from one media form (i.e., radio or film or TV). Explain how your examples demonstrate the dominant ideology you believe is being enforced. Please do not mix media forms – you can discuss three action movies, or three sitcoms from television or three magazines, but do not discuss one film, one tv show and one magazine.

For example, one form of dominant ideology is that women can never be thin enough or beautiful enough, and advertising supports this. Examples for detailed discussion could be advertising found in Cosmo, Glamour and Seventeen (magazines as the chosen media form). Another option would be to compare political coverage of current events – evaluate how Fox News, CNN and MSNBC cover a particular news story. You can also explore something like the hero mythology – who are the good guys and bad guys? What stereotypes are enforced? Consider the values embedded in popular action movies or television shows.

Be sure to review and reference the discussions of critical/cultural theory from your text and the article, other types of qualitative analyses (as may be appropriate to your topic), and consider the impact of economics and target audiences. These ideas should be clearly articulated and included in your paper. This paper should be 4-6 pages in length. I want to see depth and detail in your analysis – look at copy, imagery, actors/models, products, framing, target audiences. Examine the finer details!

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