Compare and contrast the objectives that are driving the selected retailers’ retail strategies

Paper instructions:
Waitrose vs Aldi

UK BASED

Objectives (Compare and contrast the objectives that are driving the selected retailers’ retail strategies)

Positioning, Targeting and Image (Compare and contrast the selected retailers’ positioning and their target market(s). Evaluate their image)

Retail mix (Compare and contrast the selected retailers’ retail mix: range of merchandise; pricing; communications; store location; store design, layout, visual merchandising, atmospherics; customer service; multi-channel offering. You can use a table to make this happen. Bring in the data that you have collected (secondary and primary data) to illustrate these)

Conclusions (The report should make clear your assessment of how successful each of the retailers have been in their selection of a strategy to follow and in its implementation. You can also offer some key recommendations)