Due 2/25/2021 by 10pm eastern time
The purpose of this assignment is to apply the accounting revenue recognition concepts in a case study.
One of the most common methods to manipulate revenue is through a strategy called channel stuffing. Refer to the “Krispy Kreme, Sarbanes-Oxley, and Corporate Greed” and the “A Hole in Krispy Kreme’s Story,” located in the study materials, and summarize the company’s unethical accounting practices and the impact on its stock price. Provide a 500-750 word memo to your supervisor summarizing and analyzing the Krispy Kreme transactions and their impact on financial reporting and stock value. You must address the following items in your memo:
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Authors:Serwer, AndySource:Fortune International (Europe). 6/14/2004, Vol. 149 Issue 10, p23-23. 2/3p. 2 Color Photographs.Document Type:ArticleSubject Terms:*Business losses
*Business planning
*Corporate finance
Doughnuts
Low-carbohydrate dietCompany/Entity:Krispy Kreme Doughnut Corp. Ticker: KKD
Dunkin’ Donuts LLCNAICS/Industry Codes:522291 Consumer Lending
311812 Commercial Bakeries
311813 Frozen Cakes, Pies, and Other Pastries Manufacturing
311814 Commercial bakeries and frozen bakery product manufacturingAbstract:Wall Street is having a hard time digesting the news that Krispy Kreme Doughnuts’ business is slowing down because of low-carb diets. But is the company’s slowdown temporary? In May 2004, Krispy Kreme chief executive officer Scott Livengood announced the company’s first loss since going public in 2000 (this because it was writing off the cost of shutting down a bread company it had bought). Krispy Kreme has long been a favorite target of short-sellers. They say the company has been overly aggressive in expanding. Krispy Kreme made the misstep of buying that bread company as the low-carb craze was kicking in. And Dunkin’ Donuts, owned by Britain’s Allied Domecq, seems to have new life and recently inked a deal to open stores in Wal-Marts.Full Text Word Count:651ISSN:0738-5587Accession Number:13348828 Choose LanguageالعربيةБългарскиČeštinaDanskDeutschΕλληνικάEspañolPersianFrançaisעבריתहिंदीHrvatskiMagyarIndonesiaItaliano日本語한국어NorskNederlandsPolskiPashtoPortuguês (Portugal)RomânăРусскийSlovenčinaSlovenščinasrpski (latinica)SvenskaไทยTürkçeУкраїнськаاردوTiếng Việt简体中文繁體中文
Listen American Accent Australian Accent British Accent Section:First
Stock Market
Wall Street is having a hard time digesting the news that Krispy Kreme Doughnuts’ business is slowing down because of low-carb diets. But here’s the 6,000 dozen question: Is the company’s slowdown just a little Atkins hiccup? Or is it a bigger burp that suggests other, deeper problems at the Winston-Salem doughnut company?
As you may recall, in late May Krispy Kreme CEO Scott Livengood announced the company’s first loss since going public in 2000 (this because it was writing off the cost of shutting down a bread company it had bought), and said it would open only 100 stores this year, vs. a previous forecast of 120. The company had warned investors of this earlier in the month, and its stock had tanked. KKD now sells for $20 a share, down 60% from its all-time high of nearly $50 last summer. So exactly how did this “get ’em while they’re hot” company become so cold?
Well, Krispy Kreme has long been a favorite target of short-sellers–the percentage of its shares available for trading owned by shorts was over 25% in April. Not only did the shorts make out when the stock plunged after the company’s warning, but they were quick to scoff at the notion that Krispy Kreme’s problems were solely the fault of the late Dr. Atkins. A diet as a beard, they claimed. The shorts say in fact the company has been overly aggressive in expanding. They point to its strategy of selling its doughnuts in supermarkets as cannibalizing its stores. They complain that transactions with large franchisees have been complex and, some suggest, inappropriately skewed so as to benefit the company’s earnings. To sum up, read this from the requisite lawsuit filed by the infamous Milberg Weiss law firm: “Rather than cultivate a steady customer based [sic], the Company instead attempted to capitalize on Krispy Kreme’s ‘fad appeal’ and adopted a business model and strategy for increasing sales that was predicated on the perpetual addition of new stores and the hyping of the Company’s entry into new markets…. “
So are the shorts right? Well, they aren’t entirely wrong. First off, it should be pointed out that KKD’s stock was flying above the clouds and getting a bit close to the sun anyway. (I should also point out that less than a year ago FORTUNE ran a cover story entitled “How Krispy Kreme Became America’s Hottest Brand.” Lately folks have been reminding me of that story–probably because I wrote it.) Krispy Kreme also made the misstep of buying that bread company early last year, as the low-carb craze was kicking in. And Dunkin’ Donuts, owned by Britain’s Allied Domecq, seems to have new life and recently inked a deal to open stores in Wal-Marts. To be sure, Atkins mania has to be cutting into the business. But when you add up all of the shorts’ charges, you can’t help but come to the conclusion that Krispy Kreme has become a bit aggressive–particularly over the past year. It’s what happens when a company feels compelled to please Wall Street.
Some say this is just one fad –Krispy Kreme–running headlong into another fad–Atkins. But Krispy Kreme, which has been around since 1937, is more than just a fad, and for that matter the same is probably true with carb counting. What’s really going on here is a story of a stock that got way ahead of itself, and a company that perhaps began to believe too much in its own hype. By the way, the shorts haven’t abandoned the stock yet. As of mid-May, the short position in KKD’s stock had actually climbed to 30%. It’s now up to Livengood and company to prove them wrong.
PHOTO (COLOR):CEO Scott Livengood has seen his company besieged by short-sellers.
PHOTO (COLOR)
~~~~~~~~
By Andy Serwer
Authors:Serwer, AndySource:Fortune International (Europe). 6/14/2004, Vol. 149 Issue 10, p23-23. 2/3p. 2 Color Photographs.Document Type:ArticleSubject Terms:*Business losses
*Business planning
*Corporate finance
Doughnuts
Low-carbohydrate dietCompany/Entity:Krispy Kreme Doughnut Corp. Ticker: KKD
Dunkin’ Donuts LLCNAICS/Industry Codes:522291 Consumer Lending
311812 Commercial Bakeries
311813 Frozen Cakes, Pies, and Other Pastries Manufacturing
311814 Commercial bakeries and frozen bakery product manufacturingAbstract:Wall Street is having a hard time digesting the news that Krispy Kreme Doughnuts’ business is slowing down because of low-carb diets. But is the company’s slowdown temporary? In May 2004, Krispy Kreme chief executive officer Scott Livengood announced the company’s first loss since going public in 2000 (this because it was writing off the cost of shutting down a bread company it had bought). Krispy Kreme has long been a favorite target of short-sellers. They say the company has been overly aggressive in expanding. Krispy Kreme made the misstep of buying that bread company as the low-carb craze was kicking in. And Dunkin’ Donuts, owned by Britain’s Allied Domecq, seems to have new life and recently inked a deal to open stores in Wal-Marts.Full Text Word Count:651ISSN:0738-5587Accession Number:13348828 Choose LanguageالعربيةБългарскиČeštinaDanskDeutschΕλληνικάEspañolPersianFrançaisעבריתहिंदीHrvatskiMagyarIndonesiaItaliano日本語한국어NorskNederlandsPolskiPashtoPortuguês (Portugal)RomânăРусскийSlovenčinaSlovenščinasrpski (latinica)SvenskaไทยTürkçeУкраїнськаاردوTiếng Việt简体中文繁體中文
Listen American Accent Australian Accent British Accent Section:First
Stock Market
Wall Street is having a hard time digesting the news that Krispy Kreme Doughnuts’ business is slowing down because of low-carb diets. But here’s the 6,000 dozen question: Is the company’s slowdown just a little Atkins hiccup? Or is it a bigger burp that suggests other, deeper problems at the Winston-Salem doughnut company?
As you may recall, in late May Krispy Kreme CEO Scott Livengood announced the company’s first loss since going public in 2000 (this because it was writing off the cost of shutting down a bread company it had bought), and said it would open only 100 stores this year, vs. a previous forecast of 120. The company had warned investors of this earlier in the month, and its stock had tanked. KKD now sells for $20 a share, down 60% from its all-time high of nearly $50 last summer. So exactly how did this “get ’em while they’re hot” company become so cold?
Well, Krispy Kreme has long been a favorite target of short-sellers–the percentage of its shares available for trading owned by shorts was over 25% in April. Not only did the shorts make out when the stock plunged after the company’s warning, but they were quick to scoff at the notion that Krispy Kreme’s problems were solely the fault of the late Dr. Atkins. A diet as a beard, they claimed. The shorts say in fact the company has been overly aggressive in expanding. They point to its strategy of selling its doughnuts in supermarkets as cannibalizing its stores. They complain that transactions with large franchisees have been complex and, some suggest, inappropriately skewed so as to benefit the company’s earnings. To sum up, read this from the requisite lawsuit filed by the infamous Milberg Weiss law firm: “Rather than cultivate a steady customer based [sic], the Company instead attempted to capitalize on Krispy Kreme’s ‘fad appeal’ and adopted a business model and strategy for increasing sales that was predicated on the perpetual addition of new stores and the hyping of the Company’s entry into new markets…. “
So are the shorts right? Well, they aren’t entirely wrong. First off, it should be pointed out that KKD’s stock was flying above the clouds and getting a bit close to the sun anyway. (I should also point out that less than a year ago FORTUNE ran a cover story entitled “How Krispy Kreme Became America’s Hottest Brand.” Lately folks have been reminding me of that story–probably because I wrote it.) Krispy Kreme also made the misstep of buying that bread company early last year, as the low-carb craze was kicking in. And Dunkin’ Donuts, owned by Britain’s Allied Domecq, seems to have new life and recently inked a deal to open stores in Wal-Marts. To be sure, Atkins mania has to be cutting into the business. But when you add up all of the shorts’ charges, you can’t help but come to the conclusion that Krispy Kreme has become a bit aggressive–particularly over the past year. It’s what happens when a company feels compelled to please Wall Street.
Some say this is just one fad –Krispy Kreme–running headlong into another fad–Atkins. But Krispy Kreme, which has been around since 1937, is more than just a fad, and for that matter the same is probably true with carb counting. What’s really going on here is a story of a stock that got way ahead of itself, and a company that perhaps began to believe too much in its own hype. By the way, the shorts haven’t abandoned the stock yet. As of mid-May, the short position in KKD’s stock had actually climbed to 30%. It’s now up to Livengood and company to prove them wrong.
PHOTO (COLOR):CEO Scott Livengood has seen his company besieged by short-sellers.
PHOTO (COLOR)
~~~~~~~~
By Andy Serwer
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our Services
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
Essays
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admissions
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Reviews
Editing Support
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
Reviews
Revision Support
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.