Walmart saw a sharp decline in conversion rate when its website load time increased from 1 second to 4 seconds.
Amazon.com discovered that for every 100-millisecond decline in site load time, online revenue declined 1 percent.
Of consumers who were dissatisfied with an e-commerce site’s performance, 40 percent were unlikely to ever visit the site again.
Research by Torbit found that as load time increased, the bounce rate declined.
have all messages approved by the brand’s legal team prior to a live event.
develop upfront strategic planning prior to the assembling of war rooms during a live event.
develop only viral marketing messages that are initiated by a consumer or fan posting on social media.
develop policies and rules prior to live events that govern real-time marketing messages.
member of multiple social networking sites.
quality communication skills.
emotional connection to the brand.
geo-targeting by DMA.
brand pages on multiple social media networks.
the name of the brand mentioned frequently in social media.
comments made by individuals about a brand fit closely to search terms.
content about the brand closely fit search terms.
without disclosing their true relationship with the brand.
after revealing their relationship with the brand.
only when they are asked by other individuals.
and only disclose their relationship with the brand when asked.
reaching young males.
does not understand the culture.
does not have a process in place to fill the order.
is focused on domestic business.
does not have an established global brand name.
viral marketing campaigns created prior to live events, but launched during live events.
the creation of interactive blogs that engage fans of a sporting event.
the creation of war rooms during live events to create and execute instant marketing messages.
content seeding strategies employed just prior to and during live sporting events.
stimulates individual blogs designed to destroy the brand.
usually results in a large number of negative comments on social media networks.
destroys the blog’s credibility with consumers.
encourages more negative comments by consumers.
their knowledge and experience with the brand.
the age, income, and gender matching the brand’s target market.
devotion to the brand and the size of their social circles, families, reference groups, and work associates.
the level of acceptance of new products and new technologies.
brand parity situations.
reach consumers that cannot be reached with traditional advertising.
build relationships with consumers.
interact with consumers.
Brand loyalty marketing
created online communities that connected buyers and sellers.
featured brand engagement, social media, and customer-generated reviews.
generated instant communication that helped improve customer service.
created static content that included customer involvement.
Geo-targeting by DMA
increased interest in specialty shows such as Extreme Makeover and Top Chef.
introduction of cable TV and the ability to target audiences through specialty shows.
popularity of the American Idol shows and fan voting.
rise of reality television shows where there is a lack of script and the focus is on the real world.
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