This is a book report on “Blue Ocean Strategy

Paper instructions:
This is a book report on “Blue Ocean Strategy” (How to Create Uncontested Market Space and Make the Competition Irrelevant). Below are the instructions I was given.

As a part of your reading grade for this course you are required to submit a book report on the book “œBlue Ocean Strategy” that you were asked to read and discuss this semester. The purpose of this report is for you to clearly demonstrate to me that you have read and understood the book. The bulk of your report will be a simple 3 to 5 page (approximately 1200 word) book report like the ones you used to do in high school – except you have to actually write this one. In addition I would like you to conclude with your analysis of how the material discussed in the book relates to the other marketing topics we covered during the semester. Your paper may be either attached or cut and pasted into the assignment area. It must contain proper references to all borrowed or cited material. The work of others must be cited exactly, quotations used appropriately, and citations reported accurately

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