When a major airline wanted to advertise its new leather first class seats in the Mexican market, it literally translated the “Fly in Leather” tagline as “Vuela en Cuero,” which ended up meaning “Fly Naked” in Spanish.
Companies make mistakes when it comes to marketing products in different countries, using various languages, and in the context of diverse cultures. Many of the companies making the errors are huge multinational conglomerates.
WEEK 9 MAIN DISCUSSION POST:
Research a marketing blunder made by a large company. DO NOT USE AN EXAMPLE FROM THE TEXTBOOK.
Take a look at the Course Description and Course Objectives:
This course provides the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law and environment) which affect global marketing activities.
Terminal Course Objectives (TCOs)
Share with the group how you think this class has developed skills that will serve you in your profession. What skills are most important for your industry and career path? What aspects of the course would you like to study further?
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