In this project, you will demonstrate your mastery of the following competency:
You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would like you to conduct preliminary research and prepare a presentation with your recommendation for opportunity in a new industry that will allow for this diversification through a new sales division and increased sales. You have been asked to make your presentation at the next stakeholder meeting, where you will address internal stakeholders from across the company as well as external stakeholders such as customers, investors, and suppliers.
As a preliminary step in developing this presentation, your manager would like to see an executive summary of your research findings and evaluate your decision modeling.
Complete the Project One Worksheet in your Soomo webtext and submit it for instructor feedback.
You will first conduct research on the U.S.-based automotive manufacturing industry using the Shapiro Library database links provided in the supporting materials section below. Then, prepare an analysis report that addresses the following:
In Module One, you chose an industry that you think would provide opportunity for your company. Now, using industry-specific and scholarly resources to inform your decision, prepare an industry analysis report that includes the following:
Compare the two industries and summarize your findings.
To complete this project, submit an executive summary report of 3 to 4 pages using the provided templates, or the document you downloaded from Soomo. Sources should be cited according to APA style.
The following resources support your work on the project:
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