This is a 2000 words final marketing plan
Develop a Marketing Plan for a cultural, arts or heritage organisation* of your choice.
This plan should be structured as follows:
a) Market and Organisational Analysis (20%)
b) Marketing Mix INCLUDE Implementation & Scheduling (70%)
c) Costings & Control (10%)
Attached 5 documents (Please read them):
assignment brief word
assignment brief ppt (detailed requirement)
3 in-class lecture ppt (week1 – week 3)
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